Branding, Logo, Name
Swalty
Project Details
Jun, 2018
Client: Mr. Mohamed Mohtar
Tools
Adobe Illustrator
Creative Field
Branding, Logo, Name
The client requested a name for his food truck business that could combine the types of foods he will be selling. He wanted something to resemble salt and sugar, where he will be selling salty foods, such as; croissants with cheese, mini pizzas, and more. For the sugary foods; donuts, chocolate croissants, and more. So his request was; when people read the name of the food truck he wants them to know it is for both salty and sugary. They can have breakfast and desserts.
So, I came up with the name “Swalty” which is the combination of both words; salt and sweet (sugar).
Later, we moved to the next step and created the logo. Chose simple, fresh, and attractive colors. Had a semi-vintage style created to match his Food Truck design and identity.
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