{"id":230,"date":"2020-05-12T03:57:15","date_gmt":"2020-05-12T03:57:15","guid":{"rendered":"http:\/\/zassaad.com\/?post_type=project&p=230"},"modified":"2023-07-17T11:55:59","modified_gmt":"2023-07-17T11:55:59","slug":"plaza-cafe-branding","status":"publish","type":"project","link":"https:\/\/zassaad.com\/index.php\/project\/plaza-cafe-branding\/","title":{"rendered":"Plaza Cafe | Branding & Identity"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.4.4″ background_color=”#f9e717″ background_enable_image=”off” custom_padding=”||4px|||” animation_style=”zoom” animation_intensity_zoom=”4%”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off”]Logo, Branding, identity, Stationery elements, signage[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off”]<\/p>\n

Plaza Cafe <\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”70px||30px|||”][et_pb_row _builder_version=”4.4.4″ custom_padding=”30px|||||”][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2020\/06\/signaturing-all-mockups-for-website-portfolio-only-projects-finals-chosens-2-zeinab-assaad-09.png” alt=”Plaza Cafe Logo Mugs” title_text=”Plaza Cafe Logo Mugs” _builder_version=”4.4.4″ custom_margin=”||34px|||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.4.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”][et_pb_column type=”1_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″]<\/p>\n

Project Details<\/strong><\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

2019<\/span><\/h4>\n

Client: Ms. Eliza Saad | <\/span>Abidjan, Ivory Coast<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Tools<\/h4>\n

Adobe Illustrator, iPad Pro, Procreate Application, Wacom, My Sketchbook<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Creative Field<\/h4>\n

Logo, Branding, <\/span>Identity, Stationery Elements, Signage (indoor & outdoor)[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.4.4″ custom_padding=”||0px|||” disabled=”on”][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ text_font=”||||||||” text_text_color=”#353740″ text_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-5px||0px||false|false” custom_margin_tablet=”-40px||||false|false” custom_margin_phone=”-16px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||6px|||” animation_style=”flip” animation_intensity_flip=”20%” text_font_size_tablet=”” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.7em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”13px” header_2_font_size_last_edited=”on|phone” header_2_letter_spacing_tablet=”” header_2_letter_spacing_phone=”0px” header_2_letter_spacing_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.7em” header_2_line_height_last_edited=”on|phone”]<\/p>\n

Country Socks was my Advertising Major Senior Project. We had to pick a brand\/company product to create a campaign with a full market plan and case study. To view the Case Study<\/strong> of this project, click here.<\/a><\/strong><\/em><\/span><\/h2>\n

<\/strong><\/em><\/span><\/p>\n

I chose Country Socks because it was a challenging product; Socks. I thought it could be fun and interesting to get creative with it. I also fell in love with the concept as it was a new one in Lebanon and no one else sold ONLY socks, not any socks; they sell different types of socks that are stylish and medical. Therefore, in my pitch I prepared a creative teasing introduction to the product I was presenting to hook the audience and to be able to educate them about the different types of socks they sell.<\/span><\/h2>\n

 [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22″ custom_padding=”1px||64px|||” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.4″]<\/p>\n

Logo and <\/strong><\/span>Logo Submark Design<\/b><\/span><\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/signaturing-all-mockups-for-website-portfolio-only-projects-finals-chosens-2-zeinab-assaad-07.png” alt=”Plaza Cafe – Main Logo Sketch” title_text=”signaturing-all-mockups-for-website-portfolio-only-projects-finals-chosens-2-zeinab-assaad-07″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ custom_margin=”25px|||||” custom_padding=”||0px|||” animation_style=”fade” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” animation_delay=”150ms”][\/et_pb_image][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2020\/06\/signaturing-all-mockups-for-website-portfolio-only-projects-finals-chosens-2-zeinab-assaad-37.png” alt=”Plaza Cafe – Main Logo” title_text=”Plaza Cafe – Main Logo” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ custom_padding=”0px|||||” animation_style=”fade” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” animation_delay=”200ms”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.4.4″ position_origin_a=”bottom_right” vertical_offset=”66px” horizontal_offset=”1px” width=”100%” custom_padding=”0px||0px|”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/plaza-cafe-symbol-logo-sketch.jpg” alt=”Plaza Cafe – Submark Logo Sketch” title_text=”plaza-cafe—symbol-logo-sketch” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ width=”51%” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” max_width=”52%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_padding=”0px|||||” animation_style=”fade” animation_direction=”right” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” animation_delay=”200ms”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.4.4″ position_origin_a=”bottom_right” vertical_offset=”47px” width=”100%” custom_padding=”0px||0px|”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image 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custom_padding_phone=”37px||||false|false” custom_padding_last_edited=”on|desktop” animation_style=”flip” animation_intensity_flip=”20%” text_font_size_tablet=”” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.7em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”13px” header_2_font_size_last_edited=”on|phone” header_2_letter_spacing_tablet=”” header_2_letter_spacing_phone=”0px” header_2_letter_spacing_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.7em” header_2_line_height_last_edited=”on|phone” positioning_tablet=”relative” positioning_phone=”” positioning_last_edited=”on|phone”]<\/p>\n

After research and sketches these are the final results for the identity. The Main logo is the circular logo and the hexagon shape is the submarket of the logo. “PC” is the <\/span><\/span><\/strong>abbreviation of “Plaza Cafe”<\/b><\/span><\/h2>\n

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Signage – <\/strong>Outdoor and Indoor<\/span><\/h1>\n

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Main Stationery Elements<\/span><\/strong><\/h1>\n

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