{"id":285,"date":"2020-05-13T03:11:40","date_gmt":"2020-05-13T03:11:40","guid":{"rendered":"http:\/\/zassaad.com\/?post_type=project&p=285"},"modified":"2023-07-17T09:32:47","modified_gmt":"2023-07-17T09:32:47","slug":"country-socks-advertising-campaign-booklet-design","status":"publish","type":"project","link":"https:\/\/zassaad.com\/index.php\/project\/country-socks-advertising-campaign-booklet-design\/","title":{"rendered":"Country Socks | Advertising Campaign & Booklet Design"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.4.4″ background_color=”#f9e717″ background_enable_image=”off” custom_padding=”|||” animation_style=”zoom” animation_intensity_zoom=”4%”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off”]<\/p>\n

Full advertisement campaign concept, design, and research<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.4.4″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off”]<\/p>\n

Country Socks<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.4.4″ custom_margin=”|||” custom_padding=”0px||30px|||”][et_pb_row _builder_version=”4.4.4″ custom_padding=”45px|||||”][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_image src=”http:\/\/www.zassaad.com\/wp-content\/uploads\/2020\/05\/94277AF3-B38E-4E3A-BC8F-12C207E53316.png” alt=”Country Socks – Booklet” title_text=”Country Socks – Booklet” _builder_version=”4.4.4″ custom_margin=”||34px|||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.4.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”33px||2px|||” animation_style=”fade” animation_delay=”200ms” scroll_horizontal_motion=”0|50|50|100|2|0|-2″][et_pb_column type=”1_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″]<\/p>\n

Project Details<\/strong><\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” custom_margin_tablet=”” custom_margin_phone=”||7px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” locked=”off”]<\/p>\n

Senior Project<\/span><\/h4>\n

Jun, 2016<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” custom_margin_tablet=”” custom_margin_phone=”||7px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” locked=”off”]<\/p>\n

Tools<\/h4>\n

Adobe Illustrator, Adobe InDesign, Adobe Premiere, DSLR Nikon Camera D<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” custom_margin_tablet=”” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” locked=”off”]<\/p>\n

Creative Field<\/h4>\n

Editorial, Advertising, Full Campaign, Case Study, Social Media Advertisement, Video Ad., Billboard, Photo & Videoshoot<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.4″ animation_style=”slide”][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ text_font=”||||||||” text_text_color=”#353740″ text_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-5px||||false|false” custom_margin_tablet=”-40px||||false|false” custom_margin_phone=”-16px||||false|false” custom_margin_last_edited=”on|desktop” animation_style=”flip” animation_intensity_flip=”20%” text_font_size_tablet=”” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.7em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”13px” header_2_font_size_last_edited=”on|phone” header_2_letter_spacing_tablet=”” header_2_letter_spacing_phone=”0px” header_2_letter_spacing_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.7em” header_2_line_height_last_edited=”on|phone”]<\/p>\n

Country Socks was my Advertising Major Senior Project. We had to pick a brand\/company product to create a campaign with a full market plan and case study. To view the Case Study<\/strong> of this project, click here.<\/a><\/strong><\/em><\/span><\/h2>\n

<\/strong><\/em><\/span><\/p>\n

I chose Country Socks because it was a challenging product; Socks. I thought it could be fun and interesting to get creative with it. I also fell in love with the concept as it was a new one in Lebanon and no one else sold ONLY socks, not any socks; they sell different types of socks that are stylish and medical. Therefore, in my pitch I prepared a creative teasing introduction to the product I was presenting to hook the audience and to be able to educate them about the different types of socks they sell.<\/span><\/h2>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.4.4″ background_enable_color=”off” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”32px||31px||false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.4.4″ width_tablet=”60%” width_phone=”50%” width_last_edited=”on|phone” min_height=”326px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” height_tablet=”” height_phone=”” height_last_edited=”on|phone” max_height_tablet=”” max_height_phone=”” max_height_last_edited=”on|phone” custom_margin=”-74px||||false|false” custom_margin_tablet=”-49px||||false|false” custom_margin_phone=”-38px||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”63px|||||” custom_padding_tablet=”” custom_padding_phone=”” animation_style=”slide” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” locked=”off”][et_pb_column type=”1_3″ _builder_version=”4.4.4″][et_pb_image src=”http:\/\/www.zassaad.com\/wp-content\/uploads\/2020\/05\/Transparent-Socks-Teaser.jpg” alt=”Transparent Socks – Pitch %91Teaser%93″ title_text=”Transparent Socks – Pitch %91Teaser%93″ show_in_lightbox=”on” _builder_version=”4.4.4″ custom_margin=”||3px|||” custom_padding=”0px|||||”][\/et_pb_image][et_pb_text _builder_version=”4.4.4″ text_text_color=”#f9e717″ custom_padding=”0px|||||”]<\/p>\n

Teaser<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ text_font_size=”17px” header_4_text_color=”#000000″ header_4_font_size=”16px” header_4_line_height=”1.4em” width_tablet=”86%” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|0px||0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|||0px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” header_4_text_align_tablet=”” header_4_text_align_phone=”” header_4_text_align_last_edited=”on|tablet” header_4_font_size_tablet=”16px” header_4_font_size_phone=”13px” header_4_font_size_last_edited=”on|phone” header_4_line_height_tablet=”1.5em” header_4_line_height_phone=”1.4em” header_4_line_height_last_edited=”on|tablet” module_alignment_tablet=”center” module_alignment_phone=”” module_alignment_last_edited=”on|desktop”]<\/p>\n

This was the visual I used at the beginning of the pitch.<\/span><\/h4>\n

This was printed onto two separate sheets; the first was the revealed image printed on white paper, and the teasing part (which is the shoes only) printed on transparency sheet.<\/span>
<\/span><\/h4>\n

Here, on the left you will find the girl is wearing her shoes and the concept of the product is not clear.<\/span><\/h4>\n

Later, after I lifted the transparency sheet the shoes was off and socks showed. This is how I introduced what my product was.<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.4″][et_pb_image src=”http:\/\/www.zassaad.com\/wp-content\/uploads\/2020\/05\/Transparent-Socks-Revealer.jpg” alt=”Transparent Socks – Pitch %91Revealer%93″ title_text=”Transparent Socks – Pitch %91Revealer%93″ show_in_lightbox=”on” _builder_version=”4.4.4″ custom_margin=”||2px|||” custom_padding=”0px|||||”][\/et_pb_image][et_pb_text _builder_version=”4.4.4″ text_text_color=”#f9e717″ custom_padding=”0px|||||”]<\/p>\n

Revealer<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.4″ custom_padding=”||0px|||” animation_style=”bounce”][et_pb_column type=”1_2″ _builder_version=”4.4.4″][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-visuals-scaled.jpg” alt=”Country Socks – Pitch concept” title_text=”country-socks—visuals” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ custom_margin=”||-1px|||” animation_style=”fade” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” animation_delay=”300ms”][\/et_pb_image][et_pb_text _builder_version=”4.4.4″ text_text_color=”#f9e717″ custom_padding=”0px|||||”]<\/p>\n

Socks Laundry Rope<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ text_font_size=”17px” header_4_text_color=”#FFFFFF” header_4_font_size=”16px” header_4_line_height=”1.4em” width_tablet=”86%” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|0px||0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”6px|||0px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” header_4_text_align_tablet=”” header_4_text_align_phone=”” header_4_text_align_last_edited=”on|tablet” header_4_font_size_tablet=”16px” header_4_font_size_phone=”13px” header_4_font_size_last_edited=”on|phone” header_4_line_height_tablet=”1.5em” header_4_line_height_phone=”1.4em” header_4_line_height_last_edited=”on|tablet” module_alignment_tablet=”center” module_alignment_phone=”” module_alignment_last_edited=”on|desktop”]<\/p>\n

After revealing my product, I hung up a laundry rope with socks hanging just like the image here.<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”4.4.4″ custom_padding=”95px||0px|||” animation_style=”slide” motion_trigger_start=”top” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.4″]<\/p>\n

Booklet Design<\/strong><\/span><\/h1>\n

[\/et_pb_text][et_pb_image src=”http:\/\/www.zassaad.com\/wp-content\/uploads\/2020\/05\/2CF90CA7-BDFA-491D-B645-E8AD252D5F62.png” alt=”Country Socks – Booklet” title_text=”Country Socks – Booklet” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ animation_style=”flip” scroll_scaling_enable=”on” hover_enabled=”0″ border_width_top=”4px” border_width_top_tablet=”” border_width_top_phone=”2px” border_width_top_last_edited=”on|phone” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][et_pb_image src=”http:\/\/www.zassaad.com\/wp-content\/uploads\/2020\/05\/19658378-50A5-47F5-A422-C91F9A64EA2B.png” alt=”Country Socks – Booklet contents page” title_text=”Country Socks – Booklet contents page” show_in_lightbox=”on” 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header_font_size=”23px” header_2_font_size=”23px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-5px||||false|false” custom_margin_tablet=”-40px||||false|false” custom_margin_phone=”-16px||||false|false” custom_margin_last_edited=”on|desktop” animation_style=”flip” animation_intensity_flip=”20%” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.7em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”13px” header_2_font_size_last_edited=”on|phone” header_2_letter_spacing_tablet=”” header_2_letter_spacing_phone=”0px” header_2_letter_spacing_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.7em” header_2_line_height_last_edited=”on|phone” scroll_scaling_enable=”on”]<\/p>\n

Briefly, Country Socks<\/strong> is a new concept store based in Beirut, Lebanon, it was launched in November 2015. They only sell socks and they have them for men, women, and kids in all sorts of sizes and designs. However, not any type of socks; they have specific ones, their favorite is Cotton and it comes in 4 different types; Bamboo Cotton, Leaf Cotton, Cool Max Sports Socks, and Diabetic Socks. The basic rule of socks is simple; color of your socks should match the color of your outfit. The goal here was to educate the public on how to be daring and fresh. This will teach consumers how to innovate with the products. In this campaign I focused more on the brand itself.<\/span><\/h2>\n

 <\/p>\n

The campaign concept was; “What is the most personal thing to you? Socks is usually something very personal, you wouldn’t just take off your shoes in front of anyone unless you’re in a place you feel comfortable and\/or safe as; home.\u00a0The concept focused on this personal matter and how it would be when you are with someone dear, or special, or you care about, and even someone precious. Togetherness is something priceless, and you would definitely share personal things with those special and dear people. Because of using these types of socks; the consumer will now feel completely comfortable to take off their shoes and sit freely with their unique socks on in front of their partner, that could be anyone; friend, kids, lover, family, or just\u00a0anyone.<\/span><\/h2>\n

\u00a0<\/span><\/h2>\n

Therefore, by this concept the USP (Unique Selling Proposition) is togetherness and getting together. Together for one. And the slogan for this campaign “It Takes Two to Socks” just like “It Takes Two to Tango” the slogan I went with would be so familiar to the audience and would explain the slogan matching with the visuals. Two, Togetherness, Love, Free, Fresh!<\/span><\/h2>\n

<\/h2>\n

I ended the pitch by asking the audience to find a gift under their seats, where I placed Country Socks’ socks for each one. The audience reacted so well to this and actually created a more fun\u00a0<\/span>environment because they even started exchanging with each other the color that suits each one! By the end everyone was happy. By giving them gifts and doing it in this way, and not just handing them out, will definitely leave an impact on them and it will be memorable.<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”4.4.4″ background_color=”#f9e717″ custom_padding=”95px||110px|||” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.4″]<\/p>\n

Advertisements<\/span><\/strong><\/span><\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-billboard3.jpg” alt=”Country Socks Campaign Advertisement” title_text=”country-socks—billboard3″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ animation_style=”flip” scroll_scaling_enable=”on” hover_enabled=”0″ border_width_top=”4px” border_width_top_tablet=”” border_width_top_phone=”2px” border_width_top_last_edited=”on|phone” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#f9e717″][\/et_pb_image][et_pb_image src=”http:\/\/www.zassaad.com\/wp-content\/uploads\/2020\/05\/Artboard-25.png” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ custom_padding=”0px|||||” animation_style=”flip” scroll_scaling_enable=”on” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#f9e717″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”0px||0px|”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.zassaad.com\/wp-content\/uploads\/2020\/05\/709CEC29-754C-49C1-83FC-9BF5F5AFA7EF.png” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” 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custom_padding=”0px|||||” animation_style=”flip” scroll_scaling_enable=”on” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#f9e717″ title_text=”country-socks—billboard4″][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-billboard2.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ custom_padding=”0px|||||” animation_style=”flip” scroll_scaling_enable=”on” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#f9e717″ title_text=”country-socks—billboard2″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.4.4″ custom_padding=”0px||0px|||”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.4.4″][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-billboard.jpg” alt=”Country Socks Campaign Advertisement” title_text=”country-socks—billboard” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ custom_padding=”0px|||||” animation_style=”flip” scroll_scaling_enable=”on” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#f9e717″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22″ custom_padding=”95px||90px|||” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.4″]<\/p>\n

Campaign Visuals<\/strong><\/span><\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-campaign-visuals2.jpg” alt=”Country Socks Ad 1″ title_text=”country-socks—campaign-visuals2″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ animation_style=”flip” scroll_scaling_enable=”on” hover_enabled=”0″ border_width_top=”4px” border_width_top_tablet=”” border_width_top_phone=”2px” border_width_top_last_edited=”on|phone” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff”][\/et_pb_image][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-campaign-visuals3.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” 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animation_delay=”350ms”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”0px||0px|”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-campaign-visuals10.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ animation_style=”flip” scroll_scaling_enable=”on” hover_enabled=”0″ border_color_all=”rgba(0,0,0,0)” border_width_top=”4px” border_width_top_tablet=”” border_width_top_phone=”2px” border_width_top_last_edited=”on|phone” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” title_text=”country-socks-campaign-visuals10″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.4.4″ animation_style=”fade” scroll_scaling_enable=”on” hover_enabled=”0″ border_color_all=”rgba(0,0,0,0)” border_width_top=”4px” border_width_top_tablet=”” border_width_top_phone=”2px” border_width_top_last_edited=”on|phone” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” align_tablet=”center” align_last_edited=”on|desktop” animation_delay=”450ms”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-campaign-visuals6.jpg” alt=”Country Socks Ad 4″ title_text=”country-socks-campaign-visuals6″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ animation_style=”fade” animation_direction=”right” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” animation_delay=”300ms”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-campaign-visuals9.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” align_tablet=”center” 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box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” title_text=”country-socks-campaign-visuals8″][\/et_pb_image][et_pb_image src=”https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/country-socks-campaign-visuals7.jpg” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(249,231,23,0.24)” hover_icon=”%%51%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.4″ animation_style=”flip” scroll_scaling_enable=”on” hover_enabled=”0″ border_color_all=”rgba(0,0,0,0)” border_width_top=”4px” border_width_top_tablet=”” border_width_top_phone=”2px” border_width_top_last_edited=”on|phone” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” title_text=”country-socks-campaign-visuals7″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.4″ custom_padding=”0px|0px|0px|0px||” animation_style=”fade”][et_pb_row _builder_version=”4.4.4″ locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ text_font=”||||||||” text_text_color=”#353740″ text_font_size=”30px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”-5px||||false|false” custom_margin_tablet=”-40px||||false|false” custom_margin_phone=”-16px||||false|false” custom_margin_last_edited=”on|desktop” animation_style=”flip” animation_intensity_flip=”20%” text_font_size_tablet=”” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.7em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”13px” header_2_font_size_last_edited=”on|phone” header_2_letter_spacing_tablet=”” header_2_letter_spacing_phone=”0px” header_2_letter_spacing_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.7em” header_2_line_height_last_edited=”on|phone”]<\/p>\n

In this project, I did the full research, market\u00a0<\/span>plan, case study, designed the booklet, did the\u00a0<\/span>photo shooting\u00a0and the video shooting for the TV Advertisement, Campaign and\u00a0<\/span>Advertisements visuals and mockups where also my responsibility to create. I was fully passionate and excited about this project, and it turned out great.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.4″ custom_padding=”79px|||||”][et_pb_row _builder_version=”4.4.4″][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″]<\/p>\n

Campaign Video Advertisement<\/strong><\/span><\/h1>\n

[\/et_pb_text][et_pb_video src=”http:\/\/www.zassaad.com\/wp-content\/uploads\/2020\/05\/22It-Take-Two-To-Socks22-TVC-Ad.mov” image_src=”http:\/\/www.zassaad.com\/wp-content\/uploads\/2020\/05\/1CC646CA-E26D-4F98-B1B3-BB8DDCB71636.png” thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.4.4″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.4″][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″]<\/p>\n

Created this Video Ad for the campaign I was proposing for Country Socks at my Senior Project Pitch. It was filmed and edited by me; Zeinab S Assaad<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”3.22″ background_color=”#353740″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off”][et_pb_row admin_label=”Service Section Title” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”3.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_color=”#fcd21d” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%”]<\/p>\n

More projects<\/h2>\n

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