{"id":555,"date":"2020-05-23T01:29:52","date_gmt":"2020-05-23T01:29:52","guid":{"rendered":"http:\/\/www.zassaad.com\/?post_type=project&#038;p=555"},"modified":"2023-07-17T08:07:33","modified_gmt":"2023-07-17T08:07:33","slug":"g37-club-lebanon-logo-and-poster-design","status":"publish","type":"project","link":"https:\/\/zassaad.com\/index.php\/project\/g37-club-lebanon-logo-and-poster-design\/","title":{"rendered":"The Riders | Logo and Poster Design"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.4.4&#8243; background_color=&#8221;#f9e717&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;||4px|||&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.4&#8243; text_font=&#8221;Montserrat|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;3px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||45px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221;]Logo, Branding, poster flyer, editorial, advertising[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#353740&#8243; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221;]<\/p>\n<h1>The Riders&nbsp;<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;70px||30px|||&#8221;][et_pb_row _builder_version=&#8221;4.4.4&#8243; custom_padding=&#8221;30px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.4&#8243;][et_pb_image src=&#8221;https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/The-Riders-Logo1.jpg&#8221; alt=&#8221;The Riders &#8211; G37 Club Lebanon Logo&#8221; title_text=&#8221;The-Riders&#8212;Logo1&#8243; _builder_version=&#8221;4.4.4&#8243; custom_margin=&#8221;||34px|||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.4.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.4.4&#8243;][et_pb_text _builder_version=&#8221;4.4.4&#8243;]<\/p>\n<h1><span style=\"font-size: x-large;\"><strong>Project Details<\/strong><\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.4.4&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4><span style=\"font-size: 16px; color: #747d88; font-weight: 500;\">2018<\/span><\/h4>\n<p><span style=\"font-size: 16px;\">Client: Mr. Jawad Bdeiri &nbsp;Saida, Lebanon<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>Tools<\/h4>\n<p><span style=\"font-size: 16px;\">Adobe Illustrator, iPad Pro, Procreate Application<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>Creative Field<\/h4>\n<p><span style=\"font-size: 16px;\">Logo, Branding, Flyer, Poster, Digital&nbsp;<\/span>Advertisement, Digital Flyer[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.4.4&#8243; custom_padding=&#8221;||0px|||&#8221; disabled=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.4&#8243;][et_pb_text _builder_version=&#8221;4.4.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;-5px||0px||false|false&#8221; custom_margin_tablet=&#8221;-40px||||false|false&#8221; custom_margin_phone=&#8221;-16px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||6px|||&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.7em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;13px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_letter_spacing_tablet=&#8221;&#8221; header_2_letter_spacing_phone=&#8221;0px&#8221; header_2_letter_spacing_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.7em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2><span style=\"font-size: large;\">Country Socks was my Advertising Major Senior Project. We had to pick a brand\/company product to create a campaign with a full market plan and case study. <em>To view the <strong>Case Study<\/strong> of this project, click <strong><a href=\"http:\/\/www.zassaad.com\/project\/country-socks-case-study\/\">here.<\/a><\/strong><\/em><\/span><\/h2>\n<p><span style=\"font-size: large;\"><em><strong><\/strong><\/em><\/span><\/p>\n<h2><span style=\"font-size: large;\">I chose Country Socks because it was a challenging product; Socks. I thought it could be fun and interesting to get creative with it. I also fell in love with the concept as it was a new one in Lebanon and no one else sold ONLY socks, not any socks; they sell different types of socks that are stylish and medical. Therefore, in my pitch I prepared a creative teasing introduction to the product I was presenting to hook the audience and to be able to educate them about the different types of socks they sell.<\/span><\/h2>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; admin_label=&#8221;Work Section&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;1px||64px|||&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; padding_top__hover=&#8221;0px&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.4&#8243;]<\/p>\n<h1><span style=\"font-size: x-large;\"><strong>Logo and&nbsp;<\/strong><\/span><span size=\"5\" style=\"font-size: x-large;\"><b>Alternative Logo Design<\/b><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/The-Riders-Logo2.jpg&#8221; alt=&#8221;The Riders &#8211; G37 Club Lebanon Logo&#8221; title_text=&#8221;The-Riders&#8212;Logo2&#8243; show_in_lightbox=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.4.4&#8243; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;10px&#8221; box_shadow_color=&#8221;#ffffff&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.4.4&#8243; position_origin_a=&#8221;bottom_right&#8221; vertical_offset=&#8221;47px&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px|&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/zassaad.com\/wp-content\/uploads\/2023\/07\/The-Riders-Logo1.jpg&#8221; alt=&#8221;The Riders &#8211; G37 Club Lebanon Logo&#8221; title_text=&#8221;The-Riders&#8212;Logo1&#8243; show_in_lightbox=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.4.4&#8243; custom_padding=&#8221;0px|||||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_delay=&#8221;250ms&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;10px&#8221; box_shadow_color=&#8221;#ffffff&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.4.4&#8243; vertical_offset=&#8221;49px&#8221; horizontal_offset=&#8221;-280px&#8221; custom_margin=&#8221;1px|||||&#8221; custom_padding=&#8221;0px||0px|||&#8221; scroll_fade_enable=&#8221;on&#8221; disabled=&#8221;on&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.4&#8243;][et_pb_text _builder_version=&#8221;4.4.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; vertical_offset_tablet=&#8221;-76px&#8221; vertical_offset_phone=&#8221;&#8221; vertical_offset_last_edited=&#8221;on|tablet&#8221; horizontal_offset_tablet=&#8221;277px&#8221; horizontal_offset_phone=&#8221;&#8221; horizontal_offset_last_edited=&#8221;on|tablet&#8221; position_origin_a_tablet=&#8221;center_center&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;26px||||false|false&#8221; custom_margin_tablet=&#8221;11px||||false|false&#8221; custom_margin_phone=&#8221;-16px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|16px|0px|false|false&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.7em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;13px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_letter_spacing_tablet=&#8221;&#8221; header_2_letter_spacing_phone=&#8221;0px&#8221; header_2_letter_spacing_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.7em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; positioning_tablet=&#8221;relative&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: large;\"><strong><span size=\"4\">This was the old identity of the application that I also designed. After some time they considered changing the whole identity including the logo. Therefore, scrolling down you will see the logos we ended up with and the final logo that was chosen.<\/span><\/strong><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.4&#8243; background_color=&#8221;rgba(0,0,0,0.07)&#8221; custom_padding=&#8221;||22px|||&#8221;][et_pb_row _builder_version=&#8221;4.4.4&#8243; vertical_offset_tablet=&#8221;&#8221; vertical_offset_phone=&#8221;&#8221; vertical_offset_last_edited=&#8221;on|phone&#8221; horizontal_offset_tablet=&#8221;216px&#8221; horizontal_offset_phone=&#8221;247px&#8221; horizontal_offset_last_edited=&#8221;on|tablet&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; 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